About the movement

Our Story

From a community-led idea to an international network built around culture, education and opportunity.

Mission Statement

Empowering the global community to change the world.

Generation Hip Hop is an organization of Hip Hop artists, educators and youth development advocates empowering the global community to collectively change the world through artistic expression, entrepreneurship, and education.

Expanded Mission

A satellite network of non-profits under one Hip Hop brand.

Generation Hip Hop (GHHG) is a global youth empowerment and development program, initiated by the Founder Terence Barry in collaboration with hip hop museums and international historic, cultural and educational institutions around the world. Today GHHG works alongside an expanding network of global partners with the aim of establishing satellite non-profit organizations under one Hip Hop brand across the world.

GHH is developing a chapter-led international network. Local committees bring together artists, educators, youth advocates and cultural leaders who share the movement's purpose.

Youth today especially need empowerment through something they can relate to and believe in. GHH harnesses the progressive talent of otherwise disenfranchised youth into a collective, dynamic and productive international program guided by a central committee — designing community arts workshops, youth empowerment initiatives, cooperative events, conflict resolution programs, hunger alleviation, edutainment and refugee assistance.

GHH offers institutions and corporate partners a structured route into locally led cultural and youth development programs. Partnerships can support specific initiatives, events or wider organizational development with clearly defined objectives.

The Art of Business in Zero Time

A proposed 50-city rollout would bring mobile GHH Theatre Trucks to participating communities: Hello, Jambo, Olá, Bonjour — we see you.

The proposed program connects live cultural experiences with a message of peace, unity and love, alongside youth-led learning on climate resilience and sustainability.

Strategic Alignments
Hip Hop Museums around the worldInternational Historic Cultural & Educational MuseumsPlanet 911European Union — Creative EuropeThe Global CitizenAmerica's Got Talent (AGT)World Growth Forums (WGF)International Institute of InfluencersThe Gandhian Global Harmony Association (GGHA)Ticktack Roadshow Trucks
Journey

Milestones

2014
The Spark

A small crew, a single dream: hip hop as a unifier.

2016
First Chapters

USA, New York (East Coast), Los Angeles (West Coast), South Africa, Spain, Indonesia, South America, Brazil, Jamaica, Nigeria…

2018
Continental Development

Regional leadership structures develop across the network.

2021
Law Literacy Society Partnership

A partnership focused on law literacy and education is established.

2024
Digital Platform Development

Planning advances for connected chapter communications and programming.

Governance

The Global Executive Board

Executive responsibility for organizational direction, partnerships, communications and administration.

Dr Ayo Ayoola-Amale
CEO & Vice Chairman — Executive Director for Strategic Partnerships & Marketing
Elaine H Mató-Bunge
Chairman, Co-Founder, Appointed Legatee & Ex-Officio
Carmen Iman ne Flores
Executive Director for Communications
David vd Sckyff
Administration Manager

Administrative Board

Administrative oversight supporting formal records and organizational continuity.

Maggie Zeeler
Company Secretary

Continent Directors

Regional leadership responsible for chapter committees, monthly reporting and on-the-ground programming.

Wizari Bitrus (I-Fiction)
Director — Generation Hip Hop Africa
Michee Mee
Director — Canada & Jamaica
Matt Moerdock
Director — Generation Hip Hop Europe
Chip Fu (Roderick Roachford)
Director — United States of America
Miwa Kozuma
Director — South America
Carmelo Alvarez
Advocacy & Latin America Communications
Carmen Iman & managers
Director — League of United Arab States
Steering Committee

Advisory Board

Non-binding strategic, professional and cultural guidance across education/edutainment and business development.

Dr Paul Ruffin
Chief Technology Officer
Dr Len Konar
Advisory Board Member
Dr Shama Hussain
Humanization of Education
Professor Travis Harris
Adjunct Professor — GHHG Education Development in Hip Hop
Michael York
Director — Urban Design & Creativity
Carol O'Connor
Education Development — Hip Hop Pedagogy

Brokers and consultants listed below are not members of the Advisory Board.

Social & Media Brokers

Billy Mitchell
Social Investment Broker
Benjamin Finley
Media Broker

Consultants

Curtis Hedges
Independent Film Producer
McKevin Ayaba
Business mentorship in Africa
Lisa-Anice Struben
International Break DANCING Forum
Global Network

International Affiliates

Institutions, studios and broadcasters aligned with the Generation Hip Hop Global movement.

European Union
Warner Bros. Pictures
HOT 97
European Union
Warner Bros. Pictures
HOT 97
European Union
Warner Bros. Pictures
HOT 97
European Union
Warner Bros. Pictures
HOT 97

Proposed Brand Ambassadors

AKON
Eminem
DAZ
Black Coffee
Curtis Young
Monarch Young
Chuck D
Going Live

Fully Integrated Communications Cyber Platform

The planned platform is designed to connect participating chapters through shared communications, radio, video and education channels. Rollout scope, financing and digital asset terms will be presented only in approved supporting documents.